Integrations
Built for the Tools You Already Use
Continuum is designed to integrate seamlessly with the systems that already power your business.
From voice and messaging channels to CRMs, ticketing systems, BI tools, and data lakes, Continuum connects conversations to the rest of your enterprise infrastructure - without disruption.
Over 250+ secure, enterprise-grade integrations ensure conversation journeys don’t live in isolation.
CRM & Customer Systems
Continuum integrates deeply with customer and revenue systems to ensure conversation context is always available.
Examples
- Salesforce - leads, contacts, opportunities, and notes are updated automatically
- Other CRMs - customer history and outcomes stay in sync across teams
How this shows up in journeys
A sales or support conversation starts on voice, continues on WhatsApp, and updates Salesforce automatically - with no manual entry and no context loss.
ITSM & Workflow Systems
Operational conversations often require structured follow-up.
Continuum integrates with IT service management and workflow platforms such as:
- ServiceNow - ticket creation, updates, and resolution workflows
- Internal workflow engines - approvals, escalations, and task routing
How this shows up in journeys
A support call leads to a ServiceNow ticket, with updates shared over messaging - all tied to a single conversation record.
CCaaS & Conversation Sources
Continuum ingests conversation data from:
CCaaS platforms
Voice AI and virtual agents
Messaging channels
This allows Continuum to:
- Maintain a unified conversation state
- Enrich conversations with system context
- Orchestrate what happens next
Conversations from different sources behave as one journey.
BI, Analytics & Data Lakes
Continuum ensures conversation data is not trapped in operational silos.
Integrations include:
BI platforms for reporting and analysis
Data lakes and warehouses for long-term storage
Analytics tools for insights and alerts
How this shows up in journeys
Conversation outcomes feed dashboards, analytics, and alerts - enabling better decisions without disrupting live workflows.
APIs & Custom Integrations
For complex or custom environments, Continuum provides:
Robust APIs
Integration toolkits
Support for large-scale and complex data requests
This allows teams to:
- Build custom workflows
- Extend Continuum into internal systems
- Support unique operational requirements
Integration, Without Compromise
All integrations in Continuum are designed with enterprise requirements in mind:
Secure authentication and access control
PII protection and redaction
Compliance with GDPR and enterprise privacy policies
Full auditability of data movement
Integrations are governed by the same trust and control framework as the rest of the platform.
One Platform, Many Systems
Whether a conversation:
Updates Salesforce
Creates a ServiceNow ticket
Triggers a workflow
Feeds analytics
It all happens within a single, governed conversation journey.
Continuum doesn’t replace your systems.
It connects them through conversations.